Meet The Founder
CLAUDIA ENGELHARDT
Claudia Engelhardt is a brand strategist and creator development coach with a background spanning agency leadership, client-facing strategy, and in-house social media management. She has worked professionally with nationally recognized brands and organizations through agency environments, supporting both creative execution and high-level social strategy across platforms.
Claudia is the former Social Media Director for the Miss USA Organization, where she led content strategy and execution at a national level, balancing brand integrity with audience growth and engagement. Her experience includes working directly with clients as well as internally with creative, marketing, and leadership teams, giving her a well-rounded perspective on what makes brands and individuals succeed online.
In addition to her professional career, Claudia has held over 10 pageant titles at the local, state, national, and international levels, giving her firsthand insight into personal branding, visibility, and performance under pressure. Her background as a signed and published curve model further shaped her perspective, revealing a gap in the creator economy: unlike modeling, there is no “mother agency” guiding creators in strategy, positioning, and long-term growth. This realization became the foundation of her work today.
Through Mindful Living Media, Claudia helps creators, titleholders, and personal brands develop clarity, confidence, and strategy. Bridging the gap between talent and sustainable success in the digital space.
Who we WORK WITH
Individuals and brands who understand the power of visibility, voice, and strategic presence.
Pageant Titleholders
Established Creators & Talent
Brands Seeking UGC Creators
Emerging Content Creators (1K–50K)
Brands Building Creator Strategies
Pageant Systems & Organizations
What you can EXPECT
FOR TITLEHOLDERS
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Personal brand positioning that feels authentic and elevated
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Content aligned with your year of service, platform, and visibility goals
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Guidance on showing up confidently on camera and online
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Strategy that supports both title life and life beyond the crown
FOR CREATORS
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Direction when you feel stuck or scattered
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A clear content framework that still allows creativity
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Strategy that supports monetization and longevity
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Support without stripping away your personality
FOR BRANDS
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A brand presence that builds trust before the first call
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Content that positions you as an expert without feeling performative
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Systems that save time while maintaining quality
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Long-term brand alignment, not short-term hype
Tailored SERVICES
Brand Identity
Goals & Season of Life
Platform Strategy
Audience & Community
Creative
Direction
Influencer
Metrics
Platform-First Decisions
Social Media Audits
THE MINDFUL LIVING METHOD
We're rooted in intention. We chose the word mindful for a reason, because we believe great branding doesn’t happen by accident. Every piece of content, every creative decision, and every strategy is built with purpose. We don’t create or post for the sake of staying active; we are thoughtful about your unique brand identity, your goals, and how you want to be perceived. By taking a mindful approach, we ensure that everything feels aligned, cohesive, and true to you.
Whether working with established brands or titleholders building their personal platforms, we care deeply about creating work that feels intentional, authentic, and impactful. Because when your brand is clear and aligned, it builds trust, attracts the right opportunities, and supports sustainable, long-term growth.
